The future of transportation might be a cross between “a Concorde, a railgun and an air hockey table” and can get passengers from San Francisco to Los Angeles in the time it takes to watch an episode of Adventure Time.

What’s more, the Hyperloop will be an open source project. That transparency is the sort of thing that endears a new generation of creators and entrepreneurs to Hyperloop creator Elon Musk. That he also happens to be the man who helped start Tesla Motors, SpaceX and PayPal is just icing on the cake.

While the Hyperloop is a name that intrigues, Elon is going to need something to sell his idea.

Maybe an insanely catchy jingle?

Maybe not. Things didn’t end up so well for that Monorail.

UPDATE: Behold, my friends, Hyperloop in all its glory.